The purpose of the project was to contribute to the technological modernization and digital transformation of the commercial and artisanal sector in Andalusia , promoting and bringing all the information available on commercial and artisan establishments, as well as their commercial offer, to society, through the use of ICT.
To this end, an application for mobile devices and access to its digital support platform were provided to the general public and to SMEs in the commercial and artisanal sector of Andalusia in particular, which allow the enhancement of the activity of commercial establishments through the dissemination of updated, accessible and useful information. This is intended to increase the influx of visitors to commercial areas and establishments , especially those located in Open Shopping Centers, street markets, food markets and areas of artisanal interest in Andalusia. At the same time, it was intended to contribute to the reactivation of the retail trade, providing small businesses with a tool that helps improve their competitiveness in relation to the large online shopping portals without an establishment.
The emergence of Covid-19 and the restrictions on mobility and the opening of an establishment gave the project an even more strategic value for the reactivation of local commerce and crafts, by improving the possibilities of these establishments to show their products online and thereby expand your potential buyers.
At Clave has been in charge of designing and launching the online communication strategy with all its elements (web, RRSS, videos, microvideos, etc.) and the process of attracting establishments and users that would make the ACÁ Andalucía Comercio y Artesanía project possible. The attached presentation details the content of the project and shows some of the proposals made.